Partners · Two
Who can be a partner?
Any house, venue, operator or institution with a distinctive point of view and places a traveller can actually visit or buy. Scale is not the criterion; character is.
Hospitality
- Hotels, resorts, private clubs, branded residences and villas.
- Why it fits: where a stay is chosen, archetype decides more than star rating.
Dining and drinking
- Restaurants, bars, cafés, wine merchants and culinary experiences.
- Why it fits: a table is the single most searched recommendation in every one of our cities.
Houses and retail
- Fashion, jewellery, watches, leather goods, perfumery and beauty; concept stores and galleries.
- Why it fits: nine of our recommendation worlds map directly onto these categories.
Experience operators
- Private tours, culture and heritage, wellness and spas, yachts, private aviation, chauffeur and rail.
- Why it fits: experiences separate the six archetypes faster than any product does.
Destinations and carriers
- Tourism boards, destination marketing organizations, airlines, rail and cruise.
- Why it fits: archetype segmentation attracts the visitors a destination actually wants.
Media, concierge and loyalty
- Travel designers, concierge services, members' programmes, publishers and platforms.
- Why it fits: our readings are a ready-made personalization layer for an existing audience.
Institutions and research
- Universities, schools of hospitality, and researchers in taste, culture and consumer science.
- Why it fits: the model is published science and welcomes scrutiny and collaboration.
What we ask of a partner
- A real, visitable place or a purchasable product — with a verifiable link.
- Accurate information, kept current.
- Quality over volume: a few well-matched entries outperform a long list.
- No pay-to-rank. Placement follows archetype fit and community validation, never budget.
If your offer has a recognizable character, one of the six archetypes is already looking for it.
Talk to us
Tell us the house, the city and the archetypes you believe you speak to. We answer every serious enquiry.
Contact the partnerships team